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Find Your Path to Strategic Success

Not sure which consulting services your organization needs? Our guided assessment helps identify the right strategic approach for your unique challenges and goals.

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What We Do

We don’t just hand over a plan and walk away. Instead, we roll up our sleeves and walk with our clients every step of the way, from the first spark of an idea to its proven impact.

We help leaders:

Ignite innovation when fresh thinking is needed

Create positive change by aligning vision with action

Solve complex problems with clarity, creativity, and measurable results

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Capabilities


We define the best end solutions for our customers, leveraging our capabilities either independently or in tandem with others.

Visual Design
Culture & Change
Video
Program Management
System Design
UI/UX Design
Training & Learning
Innovation
Branding
Customer Experience
Communications

Visual Design

We bring the disciplines of visual design and visual storytelling to both the commercial and federal sectors in ways never seen before. Our ability to visualize complex ecosystems has been road-tested by the U.S. military, federal government, and global corporations across various industries.
We deliver visual blueprints and maps that can be used to drive and retain commitment, holistically upgrade the way you collaborate, and ultimately transform the enterprise.

How We Are Different

We are experts at mapping; we utilize maps both as interfaces and as conversation drivers.
We focus on equity and accessibility to ensure the visual journey works for all.
We create strong employee experience visuals whose goals align with those of our customer.

Culture & Change

Change is embedded in everything we do. Because all organizations have to continuously adapt, leaders must know how to engage their entire team when transformation is required. We try to understand all the human motivations that drive every change.
Throughline is an accelerator in large-scale change; we tap into our visualization expertise to support its implementation at every level.

How We Are Different

We believe that change management must be imagined in a human-centered way.
We put your employees at the center of change and make the process experiential and visible.
We use visual tools to foster collaboration and ownership for better adoption.

Video

Throughline produces videos to show rather than tell. Is there a new world you hope to bring about? We help you recenter your value proposition and dig into the fine-grained details of your organization. Not sure who you are as a company, or what your "secret sauce" is? We absorb your expertise and narratives and explain them in engaging and entertaining ways.
We bring our clients' worlds to life with a mastery in video production and storytelling.

How We Are Different

Our video experts are also creative directors—it's not just technical talent we bring.
We compose an emotional narrative of how it feels when systems work together.
We learn all the details and come back with a plan to help others see your vision through video.

Program Management

Throughline helps leaders navigate their roadmaps through their full lifecycle—categorizing work, reporting on it, and implementing it with teams on the ground. A feedback loop with all involved stakeholders, as well as governance of the choices that drive enterprise-wide outcomes, are key to how we build high-trust, high-performance programs.
We monitor and engage with everything that keeps businesses moving: processes, roles, and cross-enterprise initiatives.

How We Are Different

Our Visual Program Office empowers leaders with a visual communications hub.
We reduce complexity and increase transparency to allow accurate, data-driven decisions.
Our executive reporting gives leaders visibility into operations and impact, highlighting what matters most.

System Design

Everything is a system—and every system has inputs and outputs that require optimal synergy to enable the enterprise to run. Systems design thinking directs us to define all the elements that are required for effective operations.
As one of the only design firms founded by a CIO, we know how to map the people and platforms of ecosystems to see what's missing and what might be possible.

How We Are Different

We dive deep to understand the ecosystem of your enterprise with speed and clarity.
We identify pain points and visualize the work process with our Explore, Envision, Execute model.
We bridge design and business strategy together to deliver actionable plans.

UI/UX Design

In today’s technology-driven world, many of an organization’s most important interactions occur through digital products and services. We create solutions that deliver impactful digital experiences, be it consumer-facing applications, branded touchpoints, or enterprise software that helps you optimize internally for success across the enterprise.
Our UI/UX interfaces are designed with seamless client integrations and launch best practices in mind—ensuring the end user always comes first.

How We Are Different

Our human-centered research approach bridges the gap between insight and implementation.
We deliver high-touch user experiences that are intuitive, clear, and offer delight.
We drive focused efforts to elevate interfaces and scale projects over rapid timeframes.

Training & Learning

Every organization needs to be a learning organization. We use a visual, experiential approach to develop enterprise training, coaching, and mentoring systems. This ensures that you meet learners when and where they are through experiences that are delightful and engaging.
It's a truism that visuals accelerate comprehension; our revolutionary mapping approach helps scale capabilities and make knowledge transfer seamless.

How We Are Different

We bring visual intelligence to every step of the training and learning process.
NimbleStory, our Throughline software platform, allows us to deliver world-class training.
We meet your team where you are with an ethnographic, ever-curious mindset.

Innovation

An organization must innovate to remain relevant. Our innovation services range from running specific innovations challenges to operationalizing innovation as an enterprise capability and mindset. We help you accelerate the prototyping process for new products, services, and business models through visualization and human-centered design.
Whether in digital, physical, or multi-faceted interfaces, innovation informs everything we do.

How We Are Different

We support complex organizations with our "sprint on demand" capability, easing staff burden.
We help leaders advance their innovation agendas through visual tools.
We help organizations measure progress as they advance toward their future horizons.

Branding

Your brand represents who you are and what you promise. Whether you're creating a new brand or revitalizing an existing one, we work with you to develop a brand strategy and visual language to bring it to life. We recognize that brands are just as important internally as they are to the public.
Brands motivate and align your team around what it means to be part of your enterprise.

How We Are Different

We work with brands at all stages of the design process to amplify impact.
We are experts at helping you share your brand internally with your employees.
We weave brand principles through a framework built on human-centered design.

Customer Experience

A great customer experience leads to increased satisfaction, loyalty, and positive perceptions for your organization. To design a seamless customer experience, we use a human-centered design approach to understand the customer journey and extract insights that improve each touchpoint and the system as a whole.
We are not afraid to address the things that aren't working; we dive into them with empathy and help leaders identify and understand core problems.

How We Are Different

We iterate for continuous improvement and efficiency across the entire product lifecycle.
We use an enterprise approach and work at the intersection of technology, behavior, and systems.
We use visualization to co-create customer journey maps that both delight our customers and drive growth.

Communications

Receiver-led communications reach your audiences where they are. We spend time learning about the context of your enterprise, understanding your audiences, and identifying the channels that will be most effective for sharing your messages.
We co-create a plan, content strategy, and visual assets that help you disseminate your most important messages in ways that will transform skeptics into believers.

How We Are Different

We help leaders craft impactful communications that bring their strategies to life.
We help teams understand the critical role they play in that strategy so they feel empowered.
We understand the role of visual intelligence at all levels of the enterprise.

Tools

Citizen Designer
NimbleStory
Cell of Cells

Empower Government Tech Teams

Government IT teams face a squeeze: flat budgets, rising expectations, and limited capacity to test ideas before they’re built. Citizen Designer is a hands-on training and enablement program that equips developers, analysts, and product managers to uncover real user needs, test assumptions early, and reduce costly rework. By embedding user-centered design and innovation skills directly into the existing workforce, Citizen Designer helps agencies deliver better software faster while building sustainable internal capability that endures beyond any single contract.
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Craft Narratives That Move People

Your mission deserves more than facts—it needs a story that inspires action. NimbleStory helps organizations articulate complex ideas with clarity and impact, turning strategy into compelling narratives that resonate with stakeholders.
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Precision, Speed, Execution

Complex missions demand clarity and rapid decision-making. Our War Room offering—powered by the Decision Cells model—creates an integrated strategic command center that operates 24/7, bringing the right people, data, and leadership together to solve problems faster and better.
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What We Strive For

We view enterprises through the eyes of their employees and customers, helping humanize them through communications, technology, experiences, and strategy. Our core principles fundamentally guide us in all of our interactions and work.

Transformative Communications 

Impactful communications go beyond just words. We break the monotony of reading left-to-right by speaking in a visual language that opens the readers’ eyes to imagination and innovation.​

Powerful Experiences​

Designing engaging experiences—whether in-person or virtual—gets information flowing between teams, generates buy-in, and turns skeptics into believers. ​

Humanized Technologies​

Applications and systems are only as effective as the user experiences they provide. We design and build technology that invites users to understand, explore, and interact with key information and insights.

Tangible Strategies​

The complexity of big ideas and strategies can be made more tangible and understandable when they are designed and visualized with connection in mind.

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Together, we can make your vision a reality.

info@throughline.com
+1 202.234.8685
Washington, DC
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