Aviation Logcell

Naval Supply Systems Command

The Naval Supply Systems Command (NAVSUP) is a command of the United States Navy whose mission is to provide supplies, services, and quality-of-life support to the Navy and Joint warfighter.

Its focus is on supply chain management that provides material for Navy aircraft, surface ships, submarines and their associated weapon systems. With important materials moving all across the world, it’s critical that NAVSUP maintains end-to-end visibility of the supply chain. It provides a wide range of base operating and waterfront logistics support services, coordinating material deliveries, contracting for supplies and services, and providing material management and warehousing services.

Sector
Disciplines
Government

Strategy
Communications
Trainings & Learning
Customer Experience
Branding
UI/UX Design
Graphic Design
Program Management

INTENT

NAVSUP recognized that its supply chain management system, LOGCELL, had gaps in the logistics processes that kept material grounded longer than planned. Solving complicated logistics challenges requires heightened visibility and more collaboration between cross-functional teams. NAVSUP sought a comprehensive communications strategy united with a collaborative space for teams to combine their efforts, resources, and talents for better warfighter support by ensuring they could overcome logistics-related barriers to readiness.

DEFINITION

Before a path forward could be identified, we had to first better understand how LOGCELL was being used as well as the various mindsets, beliefs, and perspectives that were being applied to LOGCELL end-to-end events. This research would provide insight to how NAVSUP understands existing norms, best practices, and help codify tacit knowledge being utilized by the various stakeholder groups.

Defining the right methods and approaches to research are critical to ensuring that data is captured with intent and meaning. We approached our research with a mix-methods model — focus group sessions, interviews and observations — that involves contextual inquires as well session observation to develop a holistic and robust understanding of LOGCELL and those involved.

RESEARCH
CHECKLIST


Understand the cultural norms and perspectives of the various stakeholder groups that engage with LOGCELL.

Understand the existing explicit and implicit tacit knowledge that is being applied to various LOGCELL sessions by different weapon system teams.

Understand the existing data systems and inputs accessible and/or required by teams to effectively engage in a LOGCELL session.

Understand the processes, steps, and approaches being deployed by different stakeholders and existing best practices.

Understand the engagement practices leading up to and post a session to better contextualize what success looks like or means for those involved.

ACTIVATION

An enhanced LOGCELL was designed to overcome readiness challenges facing the P-8 Aircraft, complete with a unique brand to propel NAVSUP’s mission forward. Cultivating a strong articulation of the LOGCELL’s brand is one key strategic enabler for reaching the users, stakeholders, and customers that are required for collaboration.

Our team of strategists synthesized the research to create the foundation for a branded, comprehensive LOGCELL playbook with the purpose of aligning stakeholder action on improving the supply chain. The playbook serves as a common operating picture covering tools, processes, and goals to enhance sustainment and optimize readiness for repeatable, scalable success. Getting the best human capital on the same page allows LOGCELL to introduce the opportunity to more rapidly identify problems and expedite action.

IMPACT

Bringing together data and stakeholders from the Navy and private sector allowed NAVSUP to drive towards a goal of 100% uptime for the aircraft. NAVSUP stakeholders were able to pull together the visibility of vendor and repair data to quickly identify problems that were keeping planes on the ground, patch in the appropriate field resources to fix the problems, and get the planes back to their desired condition and in the air.

ADDITIONAL 
CREATIVE RESOURCES
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